PACE Dealer Coop Claim Form

  • DIGITAL MARKETING (UP TO 60% OF YOUR OVERALL CO-OP BALANCE) – Digital marketing expenses are not eligible for co-op reimbursement unless the services are provided through True Radius Marketing. This includes Google Ads, social media advertising, banner retargeting and any other various digital marketing programs. Manufacturers typically do not allow co-op reimbursement for these internet services performed through other advertising entities due to lack of content control. True Radius Marketing has negotiated with our manufacturer partners and assured them that policy is in place to ensure co-op funds are spent accordingly and in support of the brand they are funded by. Website costs are not eligible for co-op reimbursement.
  • NEWSPAPER AND MAGAZINE ADS (PRE-APPROVAL IS REQUIRED.) –  At least 50% of the ad space must be devoted to the brand. . Only space devoted to the brand will qualify. Use current product illustrations. The ad must contain a the brand logo. Newspapers, magazines, daily or weekly publications and “Shoppers” all qualify. For printed inserts, printing & insertion costs qualify. Submit copy of paid invoice from the publication for the ad, a full tear sheet showing the publication date and name, and a completed co-op claim form.
  • DIRECT MAIL (POSTCARDS, FLYERS, ETC…) PRE-APPROVAL IS REQUIRED. –  Use current product illustrations and the brand’s logo. Only space devoted to the brand will qualify. Only printing and postage costs qualify for reimbursement. Submit co-op form, printer’s invoice showing total printing costs, and a sample copy of the mailer. Please also submit a post office form or similar statement verifying total postage, number of pieces mailed, date of mailing and list of zip codes or areas mailed to.
  • RADIO (PRE-APPROVAL IS REQUIRED.) – No direct mention or implication of other products (competing & non-competing brands). Must be in good taste. Minimum ad length is 30 seconds. The brand name must be mentioned at least twice in a 30-second or 4 times in a 60-second commercial. Submit a completed claim form along with copy of paid invoice from the station showing commercial spot length, unit rate and total cost. Also submit a notarized station log, script, and ANA/RAB radio affidavit showing broadcast times.
  • TELEVISION OR CABLE TV (PRE-APPROVAL IS REQUIRED.) – No direct mention or implication of other products (competing or non-competing brands). Must be in good taste. Must be 15, 30, or 60 seconds in length. Must use current prepared scripts or tapes supplied by the brand, or be approved (submit storyboard and script) by PACE marketing manager prior to use. The brand name must be mentioned twice in a 15- or 30- second commercial or 4 times in a 60-second commercial. The brand’s products must be shown. Submit claim form, copy of paid invoice from the station, notarized station log, script, and ANA/TVB TV affidavit showing broadcast times.
  • BILLBOARDS OR OUTDOOR ADVERTISING (PRE-APPROVAL IS REQUIRED.) –  Use the brand’s logo and current product illustration. Only space devoted to the brand will qualify. Submit claim form, copy of paid invoice, and photos of each of the installed signs or billboards.
  • TRADE SHOWS – PACE will display and promote the brand’s products at selected trade shows throughout its territory. Dealers are welcome to assist at shows in their vicinity. Dealers who would like to participate in a show not attended by PACE should consult their PACE Territory Manager for availability of Co-op. Requests for Co-op must include copies of the receipts and photos of the event. Only the area of the booth space devoted to the brand is eligible.
  • OPEN HOUSES – The cost of food and beverages, tent/chair rental, etc. are eligible. Requests for Co-op must include copies of the receipts and photos of the event. Open house expenses are to be shared fairly with the dealer’s other major brands.
  • APPAREL AND LOGO MERCHANDISE (UP TO 25% OF YOUR OVERALL CO-OP BALANCE) – Eligible items included apparel embroidered or screen-printed with the official brand logo. Only space devoted to the brand will qualify. No direct mention or implication of other products (competing or non-competing brands). Examples of eligible items include but are not limited to the brand’s branded hats, T-shirts, and jackets or branded giveaway items. Submit the claim form and copy of the paid invoice.

IMPORTANT NOTES: These are general guidelines only. Please see your dealer program for brand specific co-op details or contact us at marketing@pacelink.com

  • Pre-approval is required for most brands and highly recommended for all advertising
  • Minimum Advertised Price (MAP) policies are in effect for most brands. Advertising below MAP prices will disqualify your ad for co-op credit and may result in additional penalties set by the manufacturer.
  • Claims should be submitted to PACE within 30 days of invoice.
  • Submit the claim within the current brand’s fiscal year or they will not be eligible for coop.
    • Ferris Fiscal Year: September 1st – August 31st
    • Wright Fiscal Year: June 16th – June 15th
    • Scag Fiscal Year: August 1st – July 31st
  • For claims that cannot be submitted online, please mail to: PACE Equipment Inc, Attn: Coop, 739 S Mill Street, Plymouth, MI 48170
  • Please allow 20-30 days for credits to be processed.

Please submit each claim separately, thanks!